Event planning is the development of the infrastructure that will be needed for the event to take place. This process is where the blue prints and road maps are made for everything from administrative needs all the way through settlement of the contract. The first process of planning an event is determining what your desired outcome will be, and how to measure it. From these goals and the plan of how things are going to be done the event is taken to the design stage.

Services that are involved: initial meeting with client, event / theme development, developing a budget, determining # of guests, mobile marketing, establishment of goals and desired outcome, choosing the right venue, specifying appropriate equipment, obtaining permits, establishing a schedule, develop appropriate entertainment, create a menu, determine appropriate marketing and public relations, recruit sponsors and donations, and research.